Customer Retention
Done Right

Deliverability is becoming increasingly important as email service providers constantly apply more vigorous spam filters. The testing process focuses on three main elements – checking an email’s content, its header and setting up an SMTP server for testing purposes.

Hence, deliverability testing has become a difficult and technical job, but ever more valuable. We at Voa guarantee that your emails will reach your customers and you will not have to use the embarrassing “Please, check your spam folder.”

If you don’t analyze your performance results correctly, you’d be missing out on a key opportunity to gain deeper insights about your customers, optimize to build winning campaigns, have better control of delivery.

Alicen will help you look beyond surface-level metrics and contextualize the analized data by considering it against your specific goals.

Whether you’ve done it before or a complete newbie, we can add value in the process of managing your SMS and email marketing campaigns.

We have vast experience in setting up SMS and email campaigns from the ground up – starting from identifying goals, target audience and choosing email campaign type to A/B testing and KPIs tracking.

Customer data is your most valuable possession, and it ought to be treated the right way to deliver maximum results. Alicen-provided solutions such as email and phone number cleansing ensures that your data is accurate and consistent.

Consider spam traps and catch-all email addresses. They might not be a huge threat at the start, but if you don’t regularly scrub your database to eliminate them, you risk running into serious problems such as higher costs and inaccurate metrics.

Content is King still. We believe in high quality content that catches and holds your customer’s attention and that’s not just the copy. While we develop engaging texts for sms and email marketing campaigns, they work best with our cleverly designed email sketches, which are coded into responsive templates that adapt to any email client.

After your customers interact with your email or sms, they will want to click and move further along the path. Here we can help, too, by creating a sleek, user-friendly landing page or the whole website, using the User Experience best practices. The content Alicen creates has the only goal in mind – help you engage more, sell more.